Modern UI design

Discover the most recent advancements in modern UI design, explore instances of innovative designs, and gain valuable insights into crafting products that strongly resonate with today’s customers through modern UI design principles.

The realm of user interface design (UI) is in a constant state of evolution, marked by ever-shifting trends. In a landscape where technology continually emerges and customer expectations reach unprecedented heights, UI and UX designers must remain agile to maintain their competitive edge.

Within the scope of this article, we delve into the contemporary facets of modern UI design. We delve into recent releases that serve as prime examples of cutting-edge designs and offer invaluable insights into crafting products that resonate with today’s discerning customer base. Additionally, we’ll outline eight essential skills that are indispensable for any modern UI designer aspiring to join the ranks of forward-thinking design teams.

What does UI design entail?

UI design, short for user interface design, refers to the visual representation of a website, application, or physical product that serves as the intermediary between the user and the product. It encompasses the creation of all visual elements and interaction points to ensure the product’s usability and visual appeal.

UI designers collaborate closely with UX designers (user experience designers), who concentrate on delivering a seamless user experience. Despite their shared skill sets and methodologies, UI and UX designers have slightly distinct roles and objectives.

Currently, some of the most exciting trends in modern UI design revolve around personalization, artificial intelligence, and aesthetic considerations. In the following sections, we will delve into exemplary brands that are leading the way in embracing these trends.

What are the recent developments in UI design for the year 2023?


In modern UI design, personalization is key. It involves tailoring the user interface to individual preferences and needs. This can be achieved through various methods, such as using user data to recommend content, allowing customization of interface elements, and adapting the interface to the user’s context.

Modern UI design recognizes the increasing importance of personalization, driven by user expectations for tailored experiences. Users seek efficient and effective interfaces that cater to their unique needs. Examples include Netflix and Spotify recommending content based on user history, Amazon suggesting products, Google Maps offering route options, and Siri adapting to user preferences.

Personalization enhances the user experience by facilitating quick access to information and services, introducing users to relevant content, and making digital products more engaging. However, it’s crucial to address privacy concerns by being transparent about data usage and providing users with control over their information.

Buttonless user interfaces

Exciting trends and breakthroughs in the design field are currently unfolding, and several companies are at the forefront, introducing remarkable new technologies and features. Let’s delve into these innovations.

Modern UI design is evolving with the advent of Buttonless User Interfaces (BUIs). These interfaces rely on gestures, voice commands, and natural language processing (NLP) technologies instead of traditional buttons. While still in their early stages, BUIs have the potential to revolutionize digital device interactions.

Advantages of BUIs include enhanced immersion and user-friendliness. Imagine a VR game where you interact with objects by reaching out, making the experience more intuitive. They also offer improved accessibility for individuals with disabilities, allowing control of smart home devices via voice commands. Additionally, BUIs can boost efficiency, as seen in car infotainment systems that enable hands-free control of various functions.

However, challenges exist. BUIs must be highly accurate and reliable to avoid frustrating user experiences. Careful design is essential to prevent accidental triggers. Compatibility with various devices and platforms is crucial for seamless integration.

Despite these challenges, BUIs have the potential to transform the way we interact with digital devices as technology advances. Examples include smart home speakers, VR headsets, gesture control systems, and voice assistants. As technology continues to improve, we can anticipate more innovative BUIs in the future.



In modern UI design, scrollytelling uses storytelling techniques to engage users as they scroll through a website or app. It combines text, images, videos, and animations to convey a narrative, making it effective for various purposes. Scrollytelling increases user engagement, improves comprehension, and can boost conversions.

To implement effective scrollytelling, consider the story, content, pacing, and user interaction. Techniques like fixed headers, anchor links, scroll animations, and microinteractions enhance the experience. Use concise content, high-quality visuals, a consistent visual style, and test with users for success.

Scrollytelling is a potent tool in modern UI design for creating captivating and informative user experiences.

3D designs are taking a significant leap forward

3D designs have evolved beyond the conventional use of drop shadows and geometric shapes. They now play a pivotal role in infusing vitality into applications and web pages. At Maze, we are enthusiasts of this advancement, leveraging 3D animations to make our website distinctive and convey a memorable brand narrative.

Minimalism & simplicity

Minimalism & simplicity

Minimalism and simplicity are emerging as a prevailing trend, more pronounced than ever. Embrace decluttering, identify the core elements of your interface, and exclude anything that doesn’t serve an absolutely essential purpose.

2D Illustrations & custom animations

Simultaneously, there is a proliferation of custom illustrations and animations. Quirky and imaginative illustrations are being harnessed by businesses to add vitality to their content across various assets. Platforms like Blush have democratically opened the door to custom-made illustrations, making it accessible to a wide range of users for integration into their branding efforts—be it on landing pages, within mobile applications, or in other creative spaces.

These designs incorporate scroll-triggered animations, geometric shapes, glassmorphism in menus, and attention-grabbing interaction blocks, along with textured backgrounds. UI designers are now embracing highly immersive visuals to convey a brand narrative and offer an interactive experience that is both memorable and functional. These visuals not only contribute to brand storytelling but also enhance product messaging and positioning.

Custom typography and color palettes

Custom typography and color palettes are emerging as significant trends for both businesses and design. Companies are increasingly crafting their own fonts to offer readers a distinctive and easily readable experience, with a focus on features like ink trap fonts and generous font sizes.

In the realm of color, palettes are undergoing rapid transformations. Some businesses are opting for pastel shades, while others are embracing bold, vibrant, and playful color selections. What’s evident is that UI design experts are no longer adhering to the convention of using just two or three colors to embody their brand identity. Both of these trends are fostering distinct and unforgettable user experiences, catering to a diverse array of design styles for UI experts to explore.

UI design is adopting fresh technologies

Artificial intelligence, augmented reality, and virtual reality rely on relatively recent technology to enhance user experiences. In modern UI design, designers are actively embracing these technologies in their current states, rather than waiting for perfection.

AI, with its immense data-processing capabilities, is paving the way for more personalized and intimate user experiences than ever before. The challenge for UI design experts is to seamlessly integrate AI in a way that feels natural and unintrusive to users.

At WWDC 2023, Apple introduced AI features that enhance user experience. These features enable adding phone numbers from images to contacts and transform notifications into a magazine-like, concise format for a less obtrusive and more helpful interface.

AR and VR are following comparable trends for the general user base. Consequently, UI designers must now consider the needs of both AR and VR device users, as well as those without access to such devices. This demands a more inclusive and adaptable approach to UI design, as we are no longer solely catering to a single device or screen but, in some instances, entire immersive environments.

Customization is becoming standard practice

One of the most heavily embraced trends in UI design involves empowering users to shape the design according to their preferences. Customers now seek the ability to customize their interfaces, sometimes down to the pixel, and with a seamless process.

For instance, contemporary apps are affording users the choice to select a “mode” or a color variant of the brand’s logo that aligns with the user’s aesthetic, as seen in the cases of Revolut and N26.

Taking it a step further, Apple is introducing customized design modes to cater to users based on their current activities. The entire experience is tailored to provide Apple users with the most pertinent information for their specific moment.

User interfaces are no longer a one-size-fits-all solution. This trend is mirrored in the Android ecosystem as well. With Material You, Google’s signature design philosophy since 2014, the core principles of Material Design remain intact but with a more dynamic and adaptable interface.

Android devices are becoming more customizable than ever before. Google is pioneering a bespoke UI design experience where users can pick the changes they desire, such as a wallpaper, and Google’s advanced AI will seamlessly integrate these choices into the interface.

In essence, Google is granting users complete control, down to the finest pixel. Their aim is to enable Android users to fashion an interface that resonates with their visual preferences and accommodates any specific requirements they may have. This includes features like high-contrast lines, larger fonts, touch aids, and more.

For UI design experts, this trend necessitates the creation of interfaces that are adaptable, versatile, and empowering, should they aspire to achieve success. Hopefully, some of these design trends have ignited inspiration for your UI design endeavours and current projects.

How to create a modern UI design

How to create a modern UI design 2023

In 2023, meeting user needs requires integrating best practices into your UI design process. These practices, drawn from top UI design examples, can elevate your work and enhance your design approach for upcoming projects.

Understand User Needs

Understanding user needs is the foundation of modern UI design. This involves in-depth user research, the creation of user personas, and empathy for the user experience. Continual feedback collection, competitive analysis, and mapping user journeys are key elements of this process. By grasping user preferences and pain points, designers can craft UIs that cater to both functional and emotional requirements.

Stay Updated with Trends

“Stay Updated with Trends” is a crucial aspect of modern UI design. To create a contemporary user interface, it’s essential to continuously monitor and incorporate the latest design trends and best practices. Trends in UI design are ever-evolving, and keeping your design up-to-date ensures that it resonates with current user expectations and industry standards. This proactive approach allows you to infuse your designs with fresh and relevant elements, enhancing their appeal and effectiveness.

Prioritise Practicality and Customization

Prioritise Practicality and Customization

Modern designs emphasize practicality alongside aesthetics, as seen in Google’s transition from ‘Material Design’ to ‘Material You.’ This shift reflects changing cultural norms favoring practicality and usability over heavy aesthetics like Instagram filters. In 2021, usability remains a key aspect of excellent design.

Visual Hierarchy

In modern UI design, visual hierarchy is key. It involves arranging elements to guide users through the interface with clarity. Prioritize essential elements, use varying sizes and colors, and create a clear path for users to follow. Visual hierarchy ensures users can quickly understand and interact with your design.

Design with Inclusivity

Design with Inclusivity

Inclusivity is no longer an option; it’s a necessity. Failing to create inclusive designs can lead to public backlash. Recent examples include customers calling out brands during Pride Month for supporting LGBTQI+ causes while contributing to discriminatory political campaigns. Inclusivity is a must to avoid consumer backlash.

Maintain Consistency

Consistency is a fundamental principle in UI design. Consistency should encompass UI design elements like visuals, interactions, and copy. Users expect a consistent experience across your product, aligning with industry standards and competitors. Navigating your interface should offer a familiar and predictable experience.

Craft a User-Centric Narrative

Designing with a user-centric narrative involves viewing the user journey as a story. It requires thoughtful content placement, minimal information overload, reduced cognitive load, and a frictionless user funnel. By setting the narrative, UI design can focus on key elements and enhance user engagement.

Enable Intuitive User Learning

A well-designed user interface aligns with user expectations. Users should effortlessly understand how to navigate and interact with a product. Avoid reinventing the wheel and adhere to established UX principles and design standards. Prioritize intuitive user experiences, ensuring your UI design remains user-friendly and modern.

Skills for modern UI designers

Skills for modern UI designers

Adaptability to Modern UI Design Trends

Modern UI designers must stay abreast of the ever-evolving landscape of modern UI design. They need to be agile in integrating the latest design trends, ensuring that their work resonates with contemporary user expectations. The ability to incorporate cutting-edge elements into their designs is essential to stay relevant in the field of modern UI design.

Responsive Design Mastery

In the context of modern UI design, responsiveness is paramount. Designers must excel in creating interfaces that seamlessly adapt to various screen sizes and devices, providing a consistent and user-friendly experience. A deep understanding of responsive design principles is a cornerstone skill for modern UI designers.

User-Centered Design Expertise

Modern UI design is fundamentally about user experience. UI designers need to prioritize user needs, preferences, and behaviors. Proficiency in user research, usability testing, and empathy for the end-users is critical. A modern UI designer should create designs that not only look visually appealing but also offer a user-centric and intuitive experience.

Technological Proficiency

Proficiency in modern UI design goes hand in hand with technological expertise. UI designers must be well-versed in the latest design software and tools, including those that enable prototyping, animations, and interactive elements. Familiarity with coding languages, like HTML and CSS, can also be invaluable for translating designs into functional user interfaces.

Communication and Collaboration Skills

Communication and Collaboration Skills

In the realm of modern UI design, effective communication and collaboration are indispensable. Designers must be able to convey their design ideas and decisions clearly, work harmoniously with cross-functional teams, and adapt to the evolving demands of a project. Modern UI designers should be adept at articulating the rationale behind their design choices, and they should be open to feedback and iteration.


As we navigate the ever-changing landscape of modern UI design, we must remain committed to crafting interfaces that not only resonate with contemporary trends but also prioritize user needs and enhance their digital experiences. By embracing the principles of adaptability, responsiveness, user-centeredness, technological proficiency, and effective communication, we can elevate our designs to new heights, shaping the future of digital interactions with elegance and purpose.

Abdullah Al Noman
Chief Operating Officer
With seven years in design, he transformed Toffee at Banglalink into a platform loved by 10 million Bangladeshi users, expertly merging user feedback with design expertise. He's collaborated with top-tier brands including Autogrill, Laderach, The Asia Foundation, and Robi. As a co-founder of Design Monks, he crafts experiences that resonate deeply, also hosting the insightful 'Design Chit Chat' podcast. His early mentorship through Bangladesh's a2i Programme has made him a pillar in nurturing new UX design talent.

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