Project Details

Triply: Plan, Book, Travel

Scope

Design & Branding

Platform

Web & Mobile App

Project Duration

4 months

Project Description

Triply is an all-inclusive travel booking website designed for smoother trip planning. It helps users discover, plan, and book their dream trips in one place. With 40+ pages and two months of development, Triply improved user retention by 36% with a flawless and intuitive experience.

Users struggled with travel planning because of scattered information and complex booking processes. Finding detailed destination insights was difficult and that affected their decisions. Personalized recommendations were often missing, and that made trip planning less efficient. There were no centralized platforms, and that kept causing the frustration and missed opportunities.

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Travel planning on multiple platforms was time-consuming and no cohesive information made the booking process frustrating.

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Accessing detailed destination information was difficult, and that affected decision-making and overall trip satisfaction.

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Personalized recommendations and customized offers were often missing, which reduced user engagement by limiting relevant travel options.

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Triply solves all these challenges with a unified platform that integrates booking, planning, and personalized recommendations. The intuitive design ensures a smooth user experience. Travelers get customized offers based on preferences and search history. The platform simplifies trip customization that makes the entire process efficient and more user-centric.

One platform merges travel booking, curated experiences, and real-time recommendations to save time & effort.

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Personalized offers and packages are generated from user preferences and search history to enhance engagement.

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Visually appealing and intuitive interface enhances the experience. It simplifies trip customization & makes travel planning smoother.

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Design Process

Here’s an overview of a medium-sized, 14 week website project.

Research

1 Week

In the first week, we identify user pain points, analyze business needs, and assess challenges. These approaches are essential to set the stage for a more effective and improved user experience.

Work Involved

Problem Identification

Website Analysis

Business Review

Week 1

Ideation & Strategy

2 Week

We gather insights through interviews, competitor research, and journey mapping, then brainstorm and create wireframes while defining project challenges and user satisfaction benchmarks to guide the design process.

Tasks:

Sketching & Wireframes

Week 2

Style Guide & UI Planning

3 Week

We define the brand's visual identity with a style guide covering typography and color palette. At the same time, we plan for initial UI designs to ensure a consistent, modern, and user-friendly experience.

Tasks:

Typography Selection

Color Palette Creation

Icon Set Design

UI Planning

Week 3

Final Testing & Refinements

4 Week

In the final phase, we validate the design through user testing, A/B tests, and feedback. These strategies help us refine the prototype to optimize usability and ensure a smooth & engaging user experience.

Tasks

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Style Guide & Component

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Wireframe
& UI Design

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Workflow Scenario

Triply is a travel booking platform designed to simplify the trip planning & booking process. Users can explore destinations, compare options, and book accommodations, flights, and experiences in one place. The platform offers personalized recommendations, real-time availability, and efficient booking management.

Triply transformed travel planning with a smoother, functional, and all-in-one platform. The intuitive design and personalized recommendations improved user engagement and decision-making process. With 40+ pages and two months of development, Triply saw a 36% increase in user retention. The platform simplified trip booking, enhanced user satisfaction, and made travel planning faster and more efficient.

Client feedbacks

We used Design Monks for two projects and they were reliable and creative. Their design solutions worked well for what we needed and they helped create a good theme/style for our websites. I would highly recommend Design Monks.