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Project Description
Carnesia is a beauty e-commerce app that offers skincare, haircare, makeup, and wellness products. The project focused on improving the website’s user experience, fixing navigation issues, and streamlining checkout. The goal was to create a smooth & user-friendly platform that matches the app’s efficient shopping experience.
Carnesia’s website had major usability issues that used to make shopping difficult. Users struggled with navigation, product discovery, and a complicated checkout process. Data showed most beauty shoppers preferred mobile apps, but the website didn’t match the app’s smooth experience. Improving these areas was essential for better user engagement and satisfaction.
Comprehensive issue tracking and prUsers had difficulty browsing products and applying filters and that made it harder to find what they needed.oject management functionalities.
The payment process was too long and confusing and finally caused frustration and potential drop-offs.
Unlike the app, the website did not provide personalized recommendations based on user preferences.
Carnesia’s website had major usability issues that used to make shopping difficult. Users struggled with navigation, product discovery, and a complicated checkout process. Data showed most beauty shoppers preferred mobile apps, but the website didn’t match the app’s smooth experience. Improving these areas was essential for better user engagement and satisfaction.
The new navigation system provides clear categorization, better filters, and an improved search function to help users find products quickly.
The checkout process is now streamlined with fewer steps, multiple payment options, and clear cost breakdowns.
The updated UI includes personalized recommendations, aesthetic layouts, and a consistent design language to enhance user engagement.
Design Process
Here’s an overview of a medium-sized, 14 week website project.
Research
In the first week, we identify user pain points, analyze business needs, and assess challenges. These approaches are essential to set the stage for a more effective and improved user experience.
Ideation & Strategy
We gather insights through interviews, competitor research, and journey mapping, then brainstorm and create wireframes while defining project challenges and user satisfaction benchmarks to guide the design process.
Style Guide & UI Planning
We define the brand's visual identity with a style guide covering typography and color palette. At the same time, we plan for initial UI designs to ensure a consistent, modern, and user-friendly experience.
Final Testing & Refinements
In the final phase, we validate the design through user testing, A/B tests, and feedback. These strategies help us refine the prototype to optimize usability and ensure a smooth & engaging user experience.
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Style Guide & Component
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Wireframe
& UI Design
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Workflow Scenario
Our workflow for Carnesia ensured better client satisfaction by emphasizing user-centric design and iterative testing. With thorough research, user interviews, and competitor analysis, we identified pain points and personalized the app to user needs. Continuous prototyping, feedback integration, and UI refinement helped us deliver an intuitive and customized shopping experience. It also enhances customer satisfaction and boosts engagement on the platform.
From concept to reality
OneThread style guide and design The redesigned Carnesia platform improved user experience with a seamless navigation system, personalized recommendations, and a smooth checkout process. Users could find products faster, trust purchase decisions with better product information, and complete transactions effortlessly. The enhanced design ultimately results in higher engagement, increased conversions, and a more satisfying shopping experience for beauty enthusiasts.system is built upon the Atomic Design methodology, which breakdown the design elements into a hierarchy of building blocks.
Client feedbacks
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We couldn’t be happier with the results from Design Monks. They transformed our vision into a beautifully functional design. The team was incredibly responsive, and the final product exceeded our expectations, improving both user engagement and conversions.
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Why risk it with the wrong partner? Get 100% value and guarantee. Don’t miss out - Secure your brand’s future today.
Why risk it with the wrong partner? Get 100% value and guarantee. Don’t miss out - Secure your brand’s future today.