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Project Description
Affine is a decentralized finance (DeFi) platform where users get innovative financial products, including Affine Restake and Affine Earn. It provides users with the opportunity to engage in liquid restaking, earn cross-chain yields, and access high-yield strategies. With strong security, an intuitive interface, and cross-chain integrations, it enhances user engagement and satisfaction.
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Affine’s platform faced multiple challenges that hindered user engagement and satisfaction. Users struggled with understanding the complex protocols and multi-chain setups, while concerns about security risks remained. The platform's user interface was overwhelming, and liquidity management proved difficult. As a result, it caused an overall complicated experience for new and existing users.
Users found it challenging to navigate the intricate protocols and multi-chain features, which created confusion and friction in using the platform.
Security concerns were prominent, with many users hesitant to invest because of the potential risks of hacks in the DeFi space.
The platform's interface lacked clarity, causing difficulty in understanding and efficiently managing liquidity.
To identify the challenges, we designed a user-friendly interface, simplified protocols, and implemented powerful security measures. Our target was to ensure a smoother DeFi experience. Clear instructions and educational resources were integrated to aid users in navigating complex features, while personalized dashboards provided a more intuitive approach to asset management.
We streamlined the user interface to ensure it was easy to navigate with a simple, engaging, and less overwhelming experience.
By integrating cross-chain features and clear instructions, we simplified the platform's complex protocols for effortless interaction.
To build trust, we focused on implementing strong security measures, including real-time monitoring and transparent operations.
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Design Process
Here’s an overview of a medium-sized, 14 week website project.
Research
In the first week, we identify user pain points, analyze business needs, and assess challenges. These approaches are essential to set the stage for a more effective and improved user experience.
Ideation & Strategy
We gather insights through interviews, competitor research, and journey mapping, then brainstorm and create wireframes while defining project challenges and user satisfaction benchmarks to guide the design process.
Style Guide & UI Planning
We define the brand's visual identity with a style guide covering typography and color palette. At the same time, we plan for initial UI designs to ensure a consistent, modern, and user-friendly experience.
Final Testing & Refinements
In the final phase, we validate the design through user testing, A/B tests, and feedback. These strategies help us refine the prototype to optimize usability and ensure a smooth & engaging user experience.
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Style Guide & Component
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Wireframe
& UI Design
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Workflow Scenario
The workflow behind Affine’s platform focuses on simplifying the DeFi experience for users. By allowing seamless liquid restacking with steth and enabling cross-chain yield generation, it ensures a smooth entry for both beginners and seasoned investors. Through personalized dashboards, instant updates, and intuitive navigation, Affine transforms complex DeFi actions into a streamlined process and helps users confidently navigate the decentralized finance space.
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Our experts made sure to keep the client informed about the progress of the Le Klub project by providing three updates per week, which included one team call and two written updates. Additionally, we conducted regular development reviews to ensure that the design and layout closely resembled the approved mockup, being in line with the client’s requirements.
Client feedbacks
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Why risk it with the wrong partner? Get 100% value and guarantee. Don’t miss out - Secure your brand’s future today.
Why risk it with the wrong partner? Get 100% value and guarantee. Don’t miss out - Secure your brand’s future today.