Akij Cement’s Leap into Digitalized Referrals

Tejgaon, Dhaka
Akij CRM
Funding Raised
$338K
Work Scope
Mobile App

Project Description

The CRM platform for Akij Cement revolutionizes the referral system. Specifically tailored for engineers and masons, it provides intuitive tools and instant communication channels. With an aim to streamline campaigns and elevate stakeholder interactions, we’re redefining engagement in the cement industry.

Users often find it challenging to keep track of the various construction projects they are involved in, leading to confusion, delays, and missed deadlines. This lack of a centralized project management system results in inefficiencies and lost opportunities for timely decision-making. Several factors prompted the creation of this product

Manual paperwork, delayed communication, and mismanaged resources were common issues.

Clients often lacked transparency into project progress and struggled to make informed decisions about cement products.

There was a need to modernize and streamline these processes for improved efficiency and client satisfaction.

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Users often find it challenging to keep track of the various construction projects they are involved in, leading to confusion, delays, and missed deadlines. This lack of a centralized project management system results in inefficiencies and lost opportunities for timely decision-making. Several factors prompted the creation of this product

Through the app, users can input cement usage data directly on-site using their mobile devices.

We just not only saves time but also reduces the likelihood of errors, leading to more efficient project management

Optimize resource allocation and inventory management to reduce costs for both clients and contractors

Design Process

Here’s an overview of a medium-sized, 14 week website project.

Research

1 Week

The first week we focus on understanding the core requirements and analyze user pain points, while conducting a business analysis. This phase helps to identify the major challenges and set the base for an improved user experience.

Ideation & Strategy

2 Week

We gather insights through user interviews, competitor research, and journey mapping, then  team brainstorm and create wireframes. At the same time, we define project challenges and user satisfaction benchmarks to guide the design process.

Style Guide & UI Planning

3 Week

With a clear strategy, we move into defining the brand’s visual identity. We develop a style guide covering typography, color palette. Initial UI designs planned to ensure a consistent, modern, and user-friendly experience.

Final Testing & Refinements

4 Week

The last phase focused on validating the design through rigorous user testing. We conduct A/B tests, gather user reviews, and refine the final prototype. The design optimizes for usability to ensure a smooth and engaging experience for users.

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Style Guide & Component

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Wireframe
& UI Design

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Workflow Scenario

Using the app’s intuitive interface, the project manager inputs data such as the number of cement bags used, the type of cement, and the specific location of usage. They can also capture images for documentation. The app processes this data and transfers it in real-time to a centralized database. This ensures that the project manager, as well as other stakeholders, can access the most up-to-date information.

From concept to reality

By simplifying the data collection process and making it error-resistant, the Akij Cement App streamlines project management and enhances productivity, effectively addressing the pain point construction professionals often face.

Client feedbacks

I've collaborated with Design Monks for a year, and the experience has been truly remarkable. Their team's cooperative nature, combined with their innovative ideas and unwavering effort, has made our partnership a fruitful one.

Laiza Lamyea Lia

Marketing and Branding Lead, Akij Resources Limited

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