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Oter - Transforming Micro-Book Experiences with a Modern App UI/UX

Location
Netharlands
User Retention
25%+
Weekly Active User
50K+

Project Description

This mobile application, launched in 2023, has achieved significant success with over 1 million users globally and is available on both the Google Play Store and Apple App Store. The app’s core features include a streak challenge system, social connectivity, and personalized user profiles

Several factors prompted the creation of this product that includes personalized recommendations based on reading history and preferences.

Users prefer audiobook versions of summaries for on-the-go listening

E-books and summaries are favored for quick consumption

Users appreciate tailored content and learning roadmaps

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A microbook app like Oter aims to provide concise and accessible knowledge to busy individuals. To achieve this, it faces challenges in content acquisition, curation, and summarization. Building a user-friendly platform requires focus on personalization, various content formats, interactive features, and community building. It Enable users to share insights, highlights, and book recommendations with their social network. Incorporate features like text-to-speech, adjustable font sizes, and color themes for users with disabilities.

Utilize advanced algorithms to tailor content suggestions based on user preferences, reading history, and behavior.

Offer various content formats (text, audio, video) and lengths to accommodate different user preferences and time constraints.

Incorporate quizzes, polls, and discussion forums to enhance engagement and knowledge retention.

Design Process

Here’s an overview of a medium-sized, 14 week website project.

Research

1 Week

In the first week, we identify user pain points, analyze business needs, and assess challenges. These approaches are essential to set the stage for a more effective and improved user experience.

Ideation & Strategy

2 Week

We gather insights through interviews, competitor research, and journey mapping, then brainstorm and create wireframes while defining project challenges and user satisfaction benchmarks to guide the design process.

Style Guide & UI Planning

3 Week

We define the brand's visual identity with a style guide covering typography and color palette. At the same time, we plan for initial UI designs to ensure a consistent, modern, and user-friendly experience.

Final Testing & Refinements

4 Week

In the final phase, we validate the design through user testing, A/B tests, and feedback. These strategies help us refine the prototype to optimize usability and ensure a smooth & engaging user experience.

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Style Guide & Component

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Wireframe
& UI Design

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Workflow Scenario

This workflow outlines a web app platform designed to assist French restaurants during seasonal fluctuations. It involves user registration and data-driven seasonal forecasting for restaurant owners. Customers can search, reserve, and place orders, while the platform offers tools for inventory management, marketing, and feedback collection.

The Result

We helped Creek adapt to the North American market with a versatile wearables design system, a timeless collection of watch faces, and an established  brand identity that will inspire trust and resonate with North American consumers. This comprehensive approach not only enriches Creek's product offerings but also positions them for substantial growth in the dynamic B2B market.

Client feedbacks

Design Monks brilliantly designed our Oter mobile app, showcasing their expertise in the EdTech industry. Their innovative approach and attention to detail resulted in a stunning, user-friendly app. Their commitment to excellence made the entire process seamless and enjoyable.

Gaurav Khanna

Engineering + Product, Co-Founder

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